The person behind By Alex

Hi, I'm Alex. I design thoughtful websites and help small businesses create an online presence that feels polished, professional and genuinely reflects who they are.

 

By Alex began during maternity leave, when a curiosity about web design quickly turned into something I genuinely love. What started as learning something new has become helping small businesses build websites they're proud to share.

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Most days you'll find me building websites alongside my son Jack, while Charlie the dog keeps me company and Dexie the cat supervises from a safe distance.

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I've always enjoyed bringing order to the little details. That's why I don't just build websites—I also love helping businesses with the behind-the-scenes systems that make everything feel organised, consistent and easier to manage.

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Whether you're starting from scratch or refreshing what you already have, my goal is to make the process feel simple, collaborative and genuinely enjoyable—from our first conversation through to launch and beyond.